例如，Shadi 通常每天有 10,000 名访客和 100 个订单。他正在开展限时抢购活动，预计在 24 小时内有 50,000 名访客和 1000 个订单。此次促销不需要任何特殊准备。后来，Shadi 的商店在一家主流网络媒体中被列为推荐商店，并且他们设置了限时抢购活动以利用此次推荐。他们预计需求量会大幅增长，数以万计的客户将会参与抢购，每次补货后，库存会在几分钟内售完。这是幅度非常大的增长，因此需要进行一些准备以确保限时抢购顺利进行。
确保您对销售产品填写这些字段有助于估算关税和进口税成本。如果您的产品没有 HS 编码或产品类型，则将不会针对该产品计算关税和进口税。
Flash sales can provide great opportunities to sell a large quantity of products in a short period of time, but they can require some preparation if you're expecting a large increase in your checkouts. In most cases, special preparations are recommended only if you're running a flash sale and you expect tens of thousands of customers to start a checkout within a few minutes.
For example, Shadi usually gets 10,000 visitors and 100 orders per day. They're running a flash sale and expect 50,000 visitors and 1000 orders over a period of 24 hours. This sale doesn't require any special preparation. Later, Shadi's business is featured on a major network, and they set up a flash sale to take advantage of the feature. They expect a significant increase in demand, with tens of thousands of customers competing for inventory, with stock selling out in minutes each time it's restocked. That's a substantial increase, and requires some preparation to make sure the flash sale goes smoothly.
Plan in advance
If you determine that your flash sale will generate enough orders that you need to prepare in advance, then you should start as soon as possible. When appropriate, start your preparations weeks in advance to make sure you have time.
Prepare preview products
If you want to provide a preview of the products you're offering during your flash sale, then create unique preview products separate from the ones that you'll actually be offering for sale when the event begins. When you publish products to your online store with inventory available, customers are able to complete a checkout with those products. While some theme modifications can hide Add to cart actions, these shouldn't be relied on to stop customers from purchasing.
Review product information for international sales
If you sell internationally and collect duty and import taxes, then consider disabling the collection of duty and import taxes until your sale is complete. If you decide to collect duty and import taxes during your sale, then review your sale products to verify that they have the following information:
Country or region of origin
Ensuring that you have these fields filled out on your sale products helps to estimate duties and import tax costs. If your product does not have an HS code or a product type, duties and import tax will not be calculated for that product.
Create a branded password page
In the event that a technical issue with a third party affects your ability to serve your customers, the best course of action is to lock your storefront to prevent the issue from getting any worse. If you activate your password page, then new visitors are unable to create a new checkout in your store, but customers already in the process of checking out can complete their purchases. Locking your storefront lets you to make changes and resolve the issue in the background, and assure users that you're working to resolve the issue and resume your sale.
Create a theme with event-specific collections and product pages
Create a collection specifically for your sale items and, if possible, a theme that highlights and simplifies your product pages. Showing streamlined collections and product pages during the sale provides an easier, faster checkout experience for your customers. In particular, consider disabling the following:
Collection filtering menus
Social network feeds
Slideshow or carousel views
Popups or upsell functions
Check fulfillment locations
Verify whether multiple locations are enabled in your store. If they are, then you should consider disabling fulfillment locations that aren't fulfilling online orders for the duration of the sale. You can re-enable them after your sale is complete.
Capture payments manually
If you capture payments automatically, then you should consider changing your settings to capture payments manually for the duration of your flash sale. Capturing payments manually avoids potentially high credit card fees in the event of overselling or cancelled orders, and allows you to review and verify that orders are legitimate before the payment is completed and the fulfillment process starts.