Shopify Email 设置电子邮件营销活动介绍

使用 Shopify Email 创建电子邮件营销活动

在 Shopify 后台中,您可以直接从 Shopify Email 创建和发送电子邮件。您可以自定义或创建自己的品牌模板。您还可以选择将接收您的电子邮件的客户细分(群)。

草稿电子邮件会在您编辑时自动保存,并且在您确认电子邮件已准备好后才会发送。您还可以提前安排电子邮件,从而帮助提前为您的商店做好规划。

有关内容建议、设计提示和策略的完整列表,请参阅我们关于 Shopify 电子邮件营销的最佳做法的指南。

设置电子邮件营销活动

通过 Shopify Email,您可以向已订阅您商店的电子邮件营销的客户细分发送电子邮件。若要向特定受众发送电子邮件营销活动,请了解有关创建客户细分的详细信息。

备注

若要更改您商店发出电子邮件消息的发件人邮箱,请转到 Shopify 商店设置。

您需要添加电子邮件的主题。添加主题时,您的电子邮件活动将使用该名称保存。您可以随时更改此名称。

步骤:

在 Shopify 中,转到营销。

点击创建活动。

点击 Shopify Email。

选择电子邮件模板。

点击收件人,然后选择一个客户细分。

输入电子邮件的主题。

可选:输入预览文本以自定义在客户邮箱收件箱中的主题后显示的文本。例如,More fresh finds for your summer wardrobe。

设置电子邮件活动详细信息后,您可以自定义电子邮件正文内容。

Shopify商户官网原文详情:

Create an email marketing campaign using Shopify Email

From your Shopify admin, you can create and send emails directly from Shopify Email. You can customize or build your own branded templates. You can also select which segment (group) of customers will receive your emails.

Draft emails save automatically while you edit, and won't be sent until you confirm that the email is ready. You can also schedule emails in advance to help yourself plan ahead for your store.

Refer to our guide about Shopify's best practices for email marketing for a full list of content suggestions, design tips, and strategies.

Set up an email marketing activity

Shopify Email enables you to send emails to segments of customers who have subscribed to email marketing from your store. To send email campaigns to specific audiences, learn more about creating customer segments.

Note

To change your store's From email address for outgoing email messages, go to your Shopify store settings.

You need to add a subject for the email. When you add a subject, your email activity will be saved with that name. You can change this at any time.

Steps:

In Shopify, go to Marketing.

Click Create campaign.

Click Shopify Email.

Choose an email template.

Click To, and then select a customer segment.

Enter a subject for the email.

Optional: Enter preview text to customize the text that appears after the subject in customer email inboxes. For example, More fresh finds for your summer wardrobe.

After you set up the email activity details, you can customize the email body content.

文章内容来源:Shopify商户官方网站

关于作者: admin

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