shopify设置 Google 渠道(一)

设置 Google 渠道

Google 渠道会与 Google Merchant Center 自动同步您的产品以及 Shopify 商店的相关信息。然后,您可以直接从 Shopify 更新您的 Google 产品信息流。对于有资格在美国销售产品的商店,使用 Shopify 的 Google 渠道同步到 Google Merchant Center 的产品可以免费显示在 Google 购物标签搜索列表中。

您还可以使用该应用创建付费的 Google 智能购物广告系列,它们会以各种广告形式显示在 Google 拥有的多种平台中。

备注:观看 Google 购物在线直播活动,了解如何设置 Google 渠道的概述。

拓展您的业务

如果您需要有关设置 Google 渠道的帮助,您可以聘请 Shopify 专家。

设置 Google 渠道以同步产品

您可以从 Shopify 应用商店安装 Google 渠道。了解如何安装应用。

安装 Google 渠道后,您需要连接您的 Google 账号和 Google Merchant Center 账号,以便您可以向 Google 同步您的 Shopify 产品。

您的商店需要满足有关新 Google 渠道的一些要求才能运营。设置 Google 渠道时,您可以查看要求,以查看您是否需要对您的在线商店或发货设置进行任何更改。

步骤:

在 Shopify 后台中,转到销售渠道 > Google,然后点击添加销售渠道。

点击连接 Google 账号,然后选择 Google 账号或创建一个新账户。您需要允许 Shopify 访问您的 Google 账号信息。

查看您在线商店的设置要求,并进行任何必要的更改。

选择或创建一个 Merchant Center 账户:

您需要将自己验证为账户 Merchant Center 账户所有者。

点击目标市场旁边的选择,设置您产品的目标销售地,然后选择目标市场和语言。您商店的货币设置将决定您可选择的国家/地区和区域。可用语言取决于 Google 支持的语言和您的目标市场。

如果您要针对 Google 中的付费营销进行设置,请点击发货设置旁边的选择,然后点击下拉菜单来选择自动还是手动配置运费:

可选:为与 Google 同步的产品设置产品标题和描述偏好设置。详细了解如何针对 Google 购物优化产品标题和描述。

完成设置后,您在线商店提供的产品会自动开始与 Google 同步。对于符合条件的商店,使用 Shopify 的 Google 渠道同步到 Google Merchant Center 的产品可以免费显示在相关的 Google 产品界面中。

详细了解如何将 Shopify 产品与 Google 同步以及产品同步错误。

在 Google 销售渠道的“概览”页面中,您可以查看您的产品清单和营销信息:

产品清单:您同步到 Google Merchant Center 的所有产品。您的获批产品或许有资格免费显示在不同的 Google 产品界面上,例如购物标签、Google 搜索、Google 图片、Google 地图和 Google Lens。详细了解如何免费在 Google 上列出产品。

营销:创建或连接您的 Google 广告账号,并设置付费的 Google 智能购物广告系列。详细了解 Google 智能购物广告系列。

可选:将 Google Ads 账号连接到 Google 渠道

如果您想在 Shopify 中创建 Google 智能购物广告系列,则可以在等待产品同步时,将 Google Ads 账号连接到 Google 渠道。从 Google Ads 帮助内容中详细了解 Google 智能购物广告系列。

如果您已有与用于设置 Google 渠道的邮箱相关联的 Google Ads 账号,请添加该账号。

如果您没有 Google Ads 账号或想使用其他账号,则可以在设置 Google 渠道时创建新账号。在 Shopify 中使用 Google 渠道创建 Google Ads 账号时,您可能有资格获得可抵扣广告支出的 Google Ads 额度。

步骤:

在 Google 渠道的设置页面中,选择或创建一个 Google Ads 账号:

如果您已有 Google Ads 账号,请在下拉菜单中选择该账户,然后点击连接。

如果您没有要连接的 Google Ads 账号,请点击新建。查看服务条款,然后点击接受条款。您将在 24 小时内收到来自 Google 的电子邮件。随后,您可以接受 Google Ads 申请访问。

在新的 Google Ads 窗口中,点击接受邀请。

确认您的 Google Ads 账号的账单信息,然后点击保存并继续。

备注

您不必在电子邮件中完成 Google Ads 邀请,因为可在 Shopify 后台中完成此设置。

接受 Google Ads 访问权限申请

如果您用于设置 Google 渠道的邮箱与现有的 Google Ads 账号相关联,您会收到申请访问确认电子邮件。

使用 Google 渠道创建 Google Ads 账号时,您会收到一封接受 Google Ads 账号的电子邮件。您需要接受电子邮件中的邀请以确认您的邮箱。

接受邀请后,系统可能需要几分钟来处理申请访问。

将账单信息添加到您的 Google Ads 账号

请确保您的 Google Ads 账号中有您的账单信息。有关如何添加账单信息的详细信息,请参阅 Google Ads 帮助中的管理付款方式。

添加账单信息后,请点击 I've added billing details(我已添加账单详细信息),确认您已完成任务。

备注:您可以在不添加账单信息的情况下创建 Google 购物宣传活动,但在您添加信息前,该活动不会执行。

使用 Google 渠道时针对 Google Ads 的转化跟踪

Google 渠道会在您进行设置时自动将转化跟踪事件添加到您的 Google Ads 账号。如果已通过对模板代码进行编辑或使用第三方应用为您的商店设置了 Google 转化跟踪,转化跟踪事件则可能会重复,并且将导致您的报告数据不准确。您可以在您的 Google Ads 账号中禁用重复的转化跟踪事件。从 Google Ads 帮助内容中详细了解转化设置。

Shopify商户官网原文详情:

Set up the Google channel

The Google channel automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can then update your Google product feed directly from Shopify. For eligible stores selling in the United States, products synced to Google Merchant Center using Shopify's Google channel can appear in Google Shopping tab search listings for free.

You can also use the app to create paid Google Smart Shopping campaigns, which appear across a variety of Google-owned platforms and ad formats.

Note

Watch the Google Shopping Webinar for an overview of setting up the Google channel.

Grow your business

If you need help with setting up the Google channel, then you can hire a Shopify expert.

Set up the Google channel to sync your products

You can install the Google channel from the Shopify App Store. Learn how to install an app.

After you install the Google channel, you need to connect your Google account and Google Merchant Center account so that you can sync your Shopify products with Google.

Your store needs to meet a few requirements for the new Google channel to work. When you set up the Google channel, you can review the requirements to see if you need to make any changes to your online store or shipping settings.

Steps:

From your Shopify admin, go to Sales channels > Google, and click Add sales channel.

Click Connect Google Account, and then select a Google account or create a new one. You need to allow Shopify to access your Google account information.

Review the setup requirements for your online store, and make any required changes.

Select or create a Merchant Center account:

Note

A Google Merchant Center account needs to be associated with a verified domain that isn't associated with another account. When you connect a Google Merchant Center account to the Google channel, your Shopify store's domain is claimed automatically, unless it's associated with a different Google Merchant Center account. If your domain is associated with a different account, then you need to transfer the domain claim to the Google Merchant Center account that you connected to Shopify or connect the Google Merchant Center account that's associated with your domain.

Select a Merchant Account from the drop-down list. The Merchant Center IDs listed are the ones associated with your Google account. To avoid approval delays, select the account that was connected to the old Google channel.

If you don't have a Merchant Center account, then click Create new, and then complete the account creation process from Google Merchant Center.

You need to verify yourself as the Merchant Center account owner.

In the Verify it's you section, enter your phone number, select your country from the drop-down menu, and click Get code to receive your verification code.

In the Verify it's you window, enter the 6-digit code that is sent by text message to your phone.

Click Verify.

Click Select beside Target market to set up where you want to sell your products, and then select a target market and the language. Your store's currency settings determine the countries and regions available for you to target. The languages available are based on those supported by Google, and depend on your target market.

If you're setting up for paid marketing on Google, click Select beside Shipping settings, and then click the drop-down menu to select automatic or manual configuration of shipping rates:

Select Automatically import shipping settings to sync your shipping rates from Shopify, and then click Save. Learn more about syncing your shipping rates with Google Merchant Center.

Select Manually set up shipping settings in Google Merchant Center to set up your shipping rates on Google Merchant Center, and then click Save.

Optional: set your product title and description preferences for products synced with Google. Learn more about optimizing your product titles and descriptions for Google Shopping.

After you complete setup, products that are available to your online store automatically begin to sync with Google. For eligible stores, products synced to Google Merchant Center using Shopify's Google channel can appear on relevant Google surfaces for free.

Learn more about syncing your Shopify products with Google and product sync errors.

From the Overview page in the Google sales channel, you can view your product listing and marketing information:

Product listings: All of the products that you have synced to the Google Merchant Center. Your approved products might be eligible to show for free across different Google surfaces such as, the Shopping tab, Google Search, Google Images, Google Maps, and Google Lens. Learn more about listing your products for free on Google.

Marketing: Create or connect your Google ads account, and set up paid Google Smart Shopping Campaigns. Learn more about Google Smart Shopping Campaigns.

Optional: Connect your Google Ads account to the Google channel

If you want to create Google Smart Shopping campaigns in Shopify, then you can connect your Google Ads account to the Google channel while you're waiting for your products to sync. Learn more about Google Smart Shopping campaigns from Google Ads help.

If you already have a Google Ads account associated with the email address that you used to set up the Google channel, then add that account.

If you don't have a Google Ads account or you want to use a different account, then you can create a new account while setting up the Google channel. When you create a Google Ads account by using the Google channel in Shopify, you can qualify for a Google Ads credit toward your ad spend.

Steps:

From the Settings page in the Google channel, select or create a Google Ads account:

If you already have a Google Ads account, then select it in the drop-down menu, and then click Connect.

If you don't have a Google Ads account that you want to connect, then click Create new. Review the terms of service, and then click Accept Terms. You will receive an email from Google within 24 hours, and then you can accept the Google Ads access request.

In the new Google Ads window, click ACCEPT INVITE.

Confirm your billing information for your Google Ads account, then click SAVE AND CONTINUE.

Note

You don't have to complete the Google Ads invitiation in your email because you can complete the setup in the Shopify admin.

Accept the Google Ads access request

If the email address that you used to set up the Google channel is associated with an existing Google Ads account, then you'll receive an access request confirmation email.

When you create your Google Ads account by using the Google channel, you receive an email to accept your Google Ads account. You need to accept the invitation in the email to confirm your email address.

After you've accepted the invitation, it might take a few minutes for the access request to be processed.

Adding your billing information to your Google Ads account

Make sure that your billing information is in your Google Ads account. For details on how to add your billing information, see Manage your payment methods in the Google Ads Help.

After you've added your billing information, confirm you have completed the task by clicking I've added billing details.

Note

You can create a Google Shopping campaign without adding your billing information, but the campaign won't run until you add the information.

Conversion tracking for Google Ads with the Google channel

The Google channel automatically adds conversion tracking events to your Google Ads account when you set it up. If your store already has Google conversion tracking set up through edits to the theme code or through a third-party app, then the conversion tracking events might be duplicated and your report data will be inaccurate. You can disable duplicated conversion tracking events from your Google Ads account. Learn more about conversion settings from Google Ads Help.

文章内容来源:Shopify商户官方网站

关于作者: admin

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