shopify在 Facebook 渠道上发布产品介绍

在 Facebook 渠道上发布产品

设置 Facebook 渠道后,您的 Shopify 产品将开始同步到 Facebook。您可以在产品页面上选择要向渠道供货的产品,或在 Facebook 渠道中使用批量编辑器。

当您向 Facebook 渠道供应产品时,该产品可由您在 Facebook 渠道中设置的所有功能使用。由于 Facebook 渠道的所有功能都使用同一产品目录,因此,如果您设置了多项功能,则无法仅向 Facebook 渠道的一项功能提供产品。例如,如果您在 Facebook 渠道中同时设置了 Facebook Shop 和 Instagram Shopping,并且您将产品供应给 Facebook 渠道,则该产品在 Facebook Shop 和 Instagram Shopping 上都可以进行销售。

Shopify 中的产品系列不会同步到 Facebook。您可以使用 Facebook Commerce Manager 中销售的产品为 Facebook 创建产品系列。

产品要求

如果您希望在 Facebook 上销售某一产品,此产品必须满足一些要求:

它需要能够在 Facebook 中进行销售

它需要是需要发货的产品,因此不能是数字产品

它需要具有退货政策

产品标题需要满足 Meta 的产品标题目录规范

产品描述需要满足 Meta 的产品描述目录规范

产品图片需要满足产品图片目录规范

它需要符合 Meta 的商业政策,并且不能违反 Facebook 社区标准

它不能是免费的。

在 Facebook 渠道销售您的产品

若要查看可在 Facebook 渠道销售的产品,请在 Shopify 后台中依次点击 Facebook > 概览 > 查看产品。

步骤:

如果您的商店中没有任何产品,请单击添加产品以在商店中添加产品。如果您的商店中有产品,但是没有在 Facebook Shop 供货,请单击产品上架以转到 Shopify 后台的产品页面。

点击要向 Facebook 渠道供应的产品的名称。

在产品详细信息页面的产品供货情况部分,点击管理。

在管理销售渠道供货情况对话框中,勾选 Facebook,然后点击完成。

点击保存。

备注:Facebook 会调整产品图片的格式,使其适应方形。如果您的产品图片为纵向或横向,Facebook 将对其进行裁剪。如果想确保图片在 Facebook 上正确显示,您可以裁剪图片,使其呈现为方形。

Facebook 产品状态

概览页面的产品状态部分显示在 Facebook 渠道中销售的产品的状态,并说明是否存在任何错误。要查看错误列表,请点击查看产品。请使用问题列中列出的信息来修复产品的任何问题。

在 Facebook 渠道中隐藏产品

在 Shopify 后台中,转到产品 > 产品系列。

点击要在 Facebook 中隐藏的产品的名称。

在产品详细信息页面的产品供货情况部分,点击管理。

在管理销售渠道供货情况对话框中,取消选中 Facebook,然后点击完成。

点击保存。

更改产品详细信息

在 Shopify 中对产品详细信息进行的更改会自动同步到 Facebook。您可以通过在 Shopify 中编辑产品来更改产品图片、标题或价格在 Facebook 上的显示方式。在产品同步后,您将在 Facebook 上看到您进行的更改,这通常需要几分钟时间。

查看通过 Facebook 共享的产品

有关可在 Facebook 销售的产品的列表以及任何产品错误,请转到 Shopify 后台中 Facebook 渠道的产品状态部分。

PC:

在 Shopify 后台中,转到 Facebook。

如果产品状态部分存在错误,请点击产品,获取有关该错误的信息。

可选:点击查看所有产品,显示 Facebook 渠道中销售的所有产品,以便编辑其供货情况、Google 产品类别和商品状况。

苹果系统:

在 Shopify 应用中,轻触商店。

在销售渠道部分中,点击 Facebook。

产品状态部分会显示您在 Facebook 渠道中销售的产品的摘要。

安卓系统:

在 Shopify 应用中,轻触商店。

在销售渠道部分中,点击 Facebook。

产品状态部分会显示您在 Facebook 渠道中销售的产品的摘要。

Shopify商户官网原文详情:

Publishing products on the Facebook channel

After you set up the Facebook channel your Shopify products will start syncing to Facebook. You can select the products that you want to make available to the channel on the Product page, or by using the bulk editor in the Facebook channel.

When you make a product available to the Facebook channel, it's be available to all of the features that you have set up in the Facebook channel. Because all of the Facebook channel's features share the same product catalog, it's not possible to make a product available to only one feature of the Facebook channel if you have multiple features set up. For example, if you have both Facebook Shop and Instagram Shopping set up in the Facebook channel, and you make a product available to the Facebook channel, then the product is available on both Facebook Shop and Instagram Shopping.

Collections in Shopify don't sync to Facebook. You can create collections for Facebook using your available products in your Facebook Commerce Manager.

Product requirements

If you want a product to be available on Facebook, then the product must meet a few requirements:

it needs to be available to Facebook

it needs to require shipping, so it can't be a digital product

it needs to have a return policy

the product title needs to meet Meta's Product Title Specifications for Catalogs

the product description needs to meet Meta's Product Description Specifications for Catalogs

the product image needs to meet Meta's Product Image Specifications for Catalogs

it needs to be eligible according to Meta's Commerce Policy and can't be in violation of the Facebook Community Standards

it can't be free.

Make your products available to the Facebook channel

To view the products that are available to the Facebook channel, in your Shopify admin click Facebook > Overview > View products.

Steps:

If you don't have any products in your store, then click Add product to add products to your store. If you have products in your store but they aren't available to Facebook Shop, then click Make products available to go to the Products page in your Shopify admin.

Click the name of the product that you want to to make available to the Facebook channel.

In the Product availability section of the product details page, click Manage.

In the Manage sales channels availability dialog, check Facebook, and then click Done.

Click Save.

Note

Facebook formats product images to fit into a square. If your product images are portrait or landscape, then they are cropped on Facebook. You can crop your images into squares if you want to be sure that they display on Facebook properly.

Facebook product status

The Product status section of the Overview page shows the status of products available on the Facebook channel, and indicates if there are any errors. For a list of errors, click View products. Use the information listed in the Issues column to fix any problems with a product.

Hide products from the Facebook channel

From your Shopify admin, go to Products > Collections.

Click the name of the product that you want to hide from Facebook.

On the Product availability section of the product details page, click Manage.

In the Manage sales channels availability dialog, uncheck Facebook, and then click Done.

Click Save.

Change product details

Changes to product details in Shopify are automatically synced to Facebook. You can change how a product's image, title, or price is displayed on Facebook by editing the product in Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

View the products shared with Facebook

For a list of the products available to Facebook, as well as any product errors, go to the Product status section of the Facebook channel in your Shopify admin.

PC:

From your Shopify admin, go to Facebook.

If there are errors in the Product status section, then click the product for information on the error.

Optional: Click View all products to display all the products that are available in the Facebook channel to edit their availability, Google Product Category, and condition.

iPhone:

From the Shopify app, tap Store.

In the Sales channel section, tap Facebook.

A summary of the products that you have available in your Facebook channel is displayed in the Product status section.

Android:

From the Shopify app, tap Store.

In the Sales channel section, tap Facebook.

A summary of the products that you have available in your Facebook channel is in the Product status section.

文章内容来源:Shopify商户官方网站

关于作者: admin

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